AIRE AgencyAIRE Agency
Investor Lead Qualifier

Stop spending sales calls on investors who were never going to buy.

Investor Lead Qualifier scores every enquiry before your team picks up the phone, so they only talk to investors with the capital, timeframe and intent to proceed.

Watch the 40-second video

Built for UK property sourcing and investment firms. Set up, tuned and maintained for you.

The problem

More enquiries isn't the answer if most of them were never going to invest.

Buried in unqualified enquiries

Your sales team spends its day on discovery calls with people who don't have the capital, the timing or the authority to proceed.

The good leads wait

While time goes on the wrong conversations, serious investors wait for a call back, and some go elsewhere.

No consistent way to judge quality

Each person on the team judges leads differently, so there's no shared standard for who gets a call and who doesn't.

See it in action

From enquiry to sales call in 40 seconds.

An investor answers the qualifier, gets scored and tagged, lands in your lead log, and your sales team is alerted.

Illustrative example with fictional leads. Video has music and on-screen text only.
How it works

Four steps, and we handle all of them.

  1. Step 1: Discovery call

    A 30-minute call to capture your ideal investor profile and deal criteria.

  2. Step 2: We build your scoring model

    Questions, weightings and gate conditions tuned to how your firm qualifies investors.

  3. Step 3: We install it on your site

    A short qualifier in your branding, embedded on your existing website. No new site needed.

  4. Step 4: Hot leads arrive instantly

    Hot leads go straight to your inbox or CRM, and you get a monthly lead-quality report.

Try it yourself

Answer as if you were one of your own enquirers.

Seven questions, one per screen. At the end you'll see the score, the tier and why. This is the same logic your leads would go through, with the questions and weightings tailored to your firm.

  • Weighted scoring out of 100
  • Gate conditions that override the score
  • Hot 70+ · Warm 40–69 · Cold under 40

A demonstration of a lead-scoring tool, not an investment offer or financial advice.

Live demoNothing you enter is stored or sent
Question 1 of 7

How much capital do you have available to invest in the next 6 months?

What's included

A complete qualification system, not a form builder.

Generic quiz tools hand you a blank template. We configure, install and maintain everything, using questions and rules designed around how property sourcing firms actually qualify investors.

Property-specific questions

Built around capital, timeframe, strategy, authority and finance route.

Weighted scoring

Each answer carries points that reflect what matters to your firm.

Hot / Warm / Cold tiers

Every lead is tagged so your team knows who to call first.

Gate conditions

Hard rules, such as a minimum capital level, that override the score.

Equality Act-safe design

Never scores on age, marital status or other protected characteristics.

Instant hot-lead alerts

Your team hears about a Hot lead the moment it comes in.

Lead dashboard or CRM sync

Every lead logged where your team already works.

Monthly lead-quality report

See how lead quality is trending and where it's coming from.

Ongoing tuning

We adjust questions and scoring as we learn what converts for you.

Pricing

One setup fee. One monthly fee. Cancel any time.

Founding client offer: 50% off setup for the first 3 firms, in exchange for a short case study.

Growth

Most complete

For teams that want leads in the CRM and on their phone instantly.

£197/month
Setup £1,497 £747 one-off (founding offer)
  • Everything in Essentials, plus:
  • CRM integration (HubSpot, GoHighLevel, Pipedrive, etc.)
  • Instant SMS / WhatsApp hot-lead alerts
  • Quarterly re-tune of questions and scoring
  • Optional hand-off to an AI sales agent

Prices in GBP. Monthly plans run on 30 days' notice. The setup fee is non-refundable once the build has started.

Emily Airey, founder of AIRE Agency
Why AIRE Agency

Built by people who only work with UK property businesses.

AIRE Agency works exclusively with UK property businesses on AI. Investor Lead Qualifier comes from that focus: it's designed around how sourcing and investment firms actually qualify investors, not adapted from a generic template.

We also run AI Match (opens in a new tab), which connects property businesses with vetted AI vendors, and The Nosey AI Property Show.

10% of all AIRE Agency revenue goes to Crisis UK.

FAQ

Questions firms ask us

Let your team spend its calls on investors who are ready.

A quick call to check it's a fit for your firm, or get started straight away.